Pezhvak

I’m Pezhvak, CEO of Pezhvak Etelaat Pars. We build software for the problems that don’t fit in a template.

I’m the one with a creative mind and unique ideas.

What we build

Deep, complex systems, designed to hold up under real load and still feel simple to the people using them. AI worked into the product itself, not bolted on the side. And top-notch UI and UX on everything we ship, because a powerful system that nobody enjoys using isn’t finished.

My part is the architecture: taking a tangled problem apart until its shape is clear, then designing the system around it.

I’m not available for hire. If you want something unique built, work with the company; the links at the top of this page are the way in.

What I make

Outside of software I make images: photo bashing, 3D, photography and photo editing. It’s the same instinct pointed somewhere else, taking things apart and putting them back together as something that didn’t exist before.

How it started

I was born in 1991 in Tehran. My father died of cancer when I was six, and my mother, a teacher, raised my sister and me. She put a soldering iron in my hand, showing me what she had watched my father do, and for my seventh birthday she gave me my first electronics kit: a cat’s face with blinking LED eyes.

From then on I built every kit the local electronics shop sold, wired them together to see what would happen, and took apart everything else. At eight I got my first computer, a Pentium III running Windows 98. One build I still remember is a garage door for my remote-controlled car, a laser pointer shining on a photoresistor that opened the door when the car broke the beam. It won my school’s robot contest. The prize was a pen.

Then I got stuck on a question: how does a microcontroller know what to do, and how do I make it do what I want? My mother got me a meeting with a professor at Sharif University of Technology, and he didn’t seem to understand what I was asking. It took me years to find the answer. It was programming.

Programming, before I knew the word

At twelve we were living in Sweden. I had no internet, a stack of CDs from Iran and a tool for building CD autorun menus, and I was programming before I knew the word. One of the things I built was a copy of the Windows XP login screen. I’d open it on a school computer and hide, and classmates would type in their passwords.

When the school found out, they called my mother. I expected to be punished. Instead they told her: your son is smart, take good care of him. A pen in Tehran for a robot that worked, and encouragement in Sweden for hacking the school’s computers. I’ve never forgotten that contrast.

Back in Iran at fourteen, a school counsellor heard my story and told me I could build AI and robots one day. That sentence changed my life.

Thank you, Mom

Everything here started with my mother: my first kit, my first soldering iron, my first computer, even my first car. When I started the company, she helped me register it and advertise it in magazines. She believed in me before anyone else did.

The full story is in the Immortal handbook (opens in a new tab).